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App etiquette: do’s and don’ts of mobile apps in ecommerce
In 2024 the total time spent using retail apps blew past 100 billion hours globally and over three quarters of retail site visits in the US came from smartphones.
The takeaway? A strong mobile presence isn’t optional anymore—it’s critical. But having a mobile-friendly version of your website isn’t enough. To truly stand out, you need a seamless, thoughtful app experience.
Over my career in ecommerce—from early days at Shopify to leading sales at a mobile app builder, and now as co-founder of Reactiv—I’ve seen firsthand what separates a great mobile ecommerce experience from a forgettable one.
Working with some of the biggest brands in the industry has taught me not just what works, but also what to avoid entirely.
In this article, I’ll share the key “do’s and don’ts” of mobile ecommerce apps, offering actionable insights to help you launch an app that wows your customers and drives results.
Mobile commerce trends: being mobile-friendly is not enough
Customers have high expectations about their shopping experience on all devices. Having a mobile-friendly site is no longer enough. In fact, it’s now the bare minimum.
Customers not only prefer making purchases on dedicated mobile apps, but they’re more likely to purchase too: This year, the sales conversion rate of dedicated mobile apps was 3.5% vs 2% for mobile websites. Mobile apps also had an average cart abandonment rate of 20% vs 97% for mobile websites.
That is a staggering difference.
If you haven’t thought about developing an app for your ecommerce brand yet, now’s the time.
Building for success: the do’s of modern app building
Building an app can be confusing and overwhelming. I’m here to make it easy. Let’s start positive and explore the do’s, first.
Have a clear business strategy and outcome
While I just spent the first part of this article raving about mobile apps, it doesn’t mean you should immediately rush out and build.
When launching a mobile app for your brand, ask yourself:
- Why should a mobile app exist for my brand?
- What does it mean for my business?
- What does it mean for my customers?
When those answers are clear, the strategy for your app and the purpose it’ll serve for your customers will reveal itself. If your app doesn’t have a good use case, you’ll be fighting an uphill battle to drive customer adoption.
Work smarter, not harder, and build an app that serves a strong purpose for you, your business, and your customers.
Plan for long-term growth
Having a mobile app isn’t passive — it needs to be actively tied into marketing campaigns and treated as an important platform for your business. Growth must be fostered and re-engagement is crucial. Some questions to consider:
- How will you sustain incentives over time to maintain steady growth?
- How will your app marketing strategies organically tie into your planned marketing campaigns?
Regularly keep your app updated and optimized post-launch and ensure it’s compatible with new OS versions and devices. It’s also important to stay in compliance with both the App Store and Google Play Store rules. Follow each store’s guidelines for features like signing in with Apple/Google, account deletion, and subscription cancellation.
Your app should be an important part of your marketing and business efforts moving forward — ensure it gets the attention it deserves.
Prioritize re-engagement strategies
Two questions:
- What are the incentives for customers to download your app vs just using your mobile site?
- What are the incentives for customers to re-visit your app?
Having a re-engagement strategy can help answer those questions.
I recommend incentivizing app downloads and repeat visits with in-app offers for new customers and loyalty rewards for repeat users.
But here’s the catch: not every shopper is ready to commit to downloading your app. This is where Reactiv Clips shine.
Reactiv Clips are lightweight, instant app experiences that deliver the full functionality of a mobile app without requiring a download. Think of them as mini-apps that shoppers can access directly from a link—whether in an email, SMS, or ad—or by scanning a QR code.
These clips create an effortless way for shoppers to interact with your brand, browse products, and even complete purchases—all without leaving their browsers.
Once a shopper interacts with a Reactiv Clip, it opens up a unique opportunity: an 8-hour window where you can send personalized push notifications without needing them to opt in. These notifications let you instantly re-engage users with tailored messages like abandoned cart reminders, exclusive offers, or product recommendations.
It’s simple: an app can only drive revenue if customers keep coming back. Give them a reason to. Reactiv Clips give you a seamless, innovative way to make that happen.
Ensure your app reflects your brand
You’ve already built and cultivated a brand, so it only makes sense to continue that with your app experience.
While it can be tempting to use an app to try creative new looks and approaches to your brand and take advantage of the medium, businesses with consistent brands see 33% higher revenue and 20% higher overall growth when compared to brands with off-brand content.
Don’t shape your brand to a mobile experience, shape your mobile experience to your brand.
Leverage integrations
Take advantage of your marketing stack!
Leverage integrations to provide features like live chat and product reviews to enhance customer engagement while simultaneously improving the customer experience.
If you’re looking to build your app with Reactiv, we provide many integration options, such as Klayvio for email and SMS marketing and GA4, so you can have consistent, relevant analytics across all platforms.
Your app shouldn’t be siloed away from the rest of your marketing stack. Leverage integrations to enhance the app experience for both you and your customers.
Craft intuitive user journeys
I can’t tell you how many apps I’ve uninstalled because they’re immediately challenging to navigate.
UX is as important on an app as it is on a website. Craft intuitive user journeys to provide a smooth shopping experience that is built to foster conversions.
As Al Doan, founder of Missouri Star Quilt Company shared:
“On the website, it can be like Times Square. Pick your poison. Here’s our billboard—we're going to put this all up here, and you guys find what you want. On an app, you pick the thing you want people to click on and give them two or three options in there. You're trying to get them into a journey that's customized for them.”
Keep the app’s home screen organized and uncluttered, and tailor the shopping experience with tools like featured collections and promo banners.
Focus on the desired user journey from opening the app to conversion and keep it obstacle-free while promoting intuitive discovery.
Optimize your app for performance
Customer experience is paramount to app retention after the initial use. Avoid frustrating customers by ensuring your app is optimized, especially after new firmware releases.
Focus on usability and ensure your app has fast response times, smooth scrolling, and seamless navigation to provide a strong customer experience and encourage repeat use.
Apple has specific rules targeting some usability features as well that you’ll need to follow to avoid getting delisted. These include:
- Styling and placement of Sign-in with Apple and Apple Pay features
- Making it reasonably easy for customers to delete their accounts
- Selling of digital content (ebooks, music, movies, subscriptions)
Customers don’t have to use your app, so they need to want to. Make sure it’s optimized and responsive at all times so they’re encouraged to re-engage.
Incorporate express payment methods
Did you know you can improve conversion rates by 10 - 15% with an optimized payment process?
Apps are about convenience and providing a simple experience for your customers. Incorporating express payment methods like Shop Pay, Google Pay, and Apple Pay can significantly help with this.
Reduce friction and avoid overcomplicating the sale — use express payment methods to avoid customers dropping due to a convoluted payment process.
Modern app building: the don’ts
Now you know what makes a strong mobile app. Before you build yours, I want to highlight a few common mistakes I notice from brands as well. Avoid these pitfalls, and you’re golden!
Don’t neglect analytics
There’s nothing more disheartening than realizing your analytics haven’t been tracking properly.
Don’t miss out on valuable data — test your integrations like Klayvio and GA4 early to ensure reliable data collection.
Analytics aren’t just a way to track conversions. Insights into how your customers use your app can provide valuable data, and you don’t want to miss out on learning that early.
Don’t ignore customer feedback
Your customers are the key to your app’s success or failure, so it’s important to monitor customer feedback.
Reviews on the App Store and Google Play Store are a great way to do this, as well as keeping an eye on feedback shared on social media.
Don’t chase feature parity with your website
This is one of the biggest mistakes I see from brands.
Your app is its own distinct entity. Don’t make it a carbon copy of your website—otherwise, what’s the point?
While both are built to drive conversions, customers use apps and websites differently, and the customer experience should reflect that. Instead of replicating your website, focus on optimizing for the unique possibilities of mobile shopping: clear visuals, functional linking, and value-added features that go beyond what your site can offer.
Take Med School Bro, for example. This education-focused ecommerce brand recognized that its mobile-first audience—pre-med and med students—needed more than just a website to access its resources. By launching a mobile app with Reactiv, they created a deeply personalized experience tailored to their customers' academic journeys.
The Med School Bro app offers features that aren’t possible on a traditional website, like:
- Daily quizzes and weekly trivia: These features allow students to test their knowledge on the go, keeping them engaged outside of traditional study methods.
- Hyper-personalized product recommendations: By analyzing quiz results and in-app behavior, the brand can deliver tailored offers, such as discounts on specific study guides, that directly address customer needs.
- Push notifications without opt-ins: Reactiv App Clips enable Med School Bro to reach users without requiring a download or opt-in. For example, they can send reminders for abandoned carts or personalized offers, bridging the gap between browsing and purchase.
Brandon Portnoff, Co-Founder of Med School Bro, sums it up: “Our mobile app lets us be with customers throughout their entire journey. It gives us access to valuable data and enables us to engage them with timely, relevant messaging in ways we simply couldn’t on our website.”
By leveraging the unique capabilities of a mobile app, Med School Bro turned its app into a tool for retention, engagement, and conversion—not just an extension of its website.
Don’t overuse push notifications
Customers opt-in for information, not to be annoyed.
Push notifications can be a great marketing tool, but are easily overused. Use them strategically and sparingly to gently remind customers to return with lost cart reminders and exclusive offers.
88% of users are more likely to engage with an app after 90 days if they’ve opted in to push notifications, so if customers have opted in they are ready and willing to engage. That being said, more than 50% of customers think that push notifications are annoying, and 37% of people would mute an app that sends more than 2 push notifications a week. You need to tread carefully.
Use push notifications to your advantage to re-engage customers, but don’t overuse and drive them away.
Don’t reinvent the wheel
Mobile app conventions exist for a reason. Users want a familiar experience that just works.
As I mentioned earlier, you want to style the app to match your brand to avoid confusing customers. Despite this, it’s okay to make tweaks to ensure you’re using native UX conventions that customers already know. This way, they’ll feel like pros right away.
A simple in-app experience will drive more conversions than a convoluted one.
Don’t gate the experience behind a sign-up wall
35% of customers use a brand’s app because of convenience, and nothing is more inconvenient than a forced login. It may lead to more abandonment and even app rejection from app stores.
Instead, let customers browse without logging in and make it easy to remain signed in once they’ve created an account.
Reactiv Clips is a great tool for a lightning-fast, sign-in-free app experience. Learn more about Reactiv Clips here.
Make it easier for customers to immediately start browsing your app to increase customer retention and reduce checkout friction.
Don’t overlook incentives for app adoption
Brand loyalty alone won’t drive app downloads.
You might get your diehards, but once they download, growth isn’t going to come on its own. To encourage continuous app adoption, incentives are a great option.
Here are a few proven strategies to drive app downloads and keep users engaged:
- Exclusive Discounts: Offer app-only discounts or flash sales that reward users for downloading and shopping through your app. For example, “Get 15% off your first app purchase!”
- Early Access: Give app users first dibs on new product launches or sales. Knowing they’ll have early access can encourage fans to download and engage.
- Loyalty Rewards: Enhance your loyalty program with app-exclusive perks, like bonus points or rewards for in-app purchases.
- Gamified Experiences: Use interactive features like daily quizzes, spin-to-win games, or challenges that can only be accessed through the app to make it fun and rewarding for customers to engage.
- Seamless Order Tracking: Encourage downloads post-purchase by offering app-only order tracking with instant updates and push notifications—no lost emails in inboxes.
- Personalized Recommendations: Use in-app behavior to provide tailored product suggestions or offers that feel unique to the customer.
By offering tangible benefits like exclusive discounts, you can grow the customer base of both your app and your brand as a whole.
Don’t rely on app store paid ads
Take it from me: app store ads can work, but they’re just not great for commerce apps.
Don’t get me wrong, they’re great for games and productivity apps. But if you’re trying to promote your ecommerce app, they don’t have much of an impact, and your advertising budget is better spent elsewhere.
Instead, maximize your downloads by seamlessly integrating your app messaging into your existing campaign messaging.
Technical essentials: the do’s and don’ts for app development
Hopefully, my list of the do’s and don’ts has made you feel more confident dipping your toes into the world of ecommerce apps. But there’s still a little more ground to cover!
The technical aspect of app building is often intimidating for businesses looking to get into the app game for the first time. To help set you on the right track, I’ve compiled a small list of technical do’s and don’ts.
Get your tech hat on and read on!
Technical app building do’s
- Adopt a modular approach - break down components into reusable, maintainable reusable parts. This also allows you to keep presentation components separate from business logic, providing better scalability for your app.
- Optimize performance - consistently optimize your app for performance and take measures to make sure it’s lightning-fast. Use optimized libraries like react-native-fast-image and performance boosters such as React.memo and useMemo to keep things nice and speedy.
- Prioritize cross-platform compatibility - the days of platform wars are long over! Performance should be strong on all devices. Ensure your in-app experience is smooth on both iOS and Android.
- Conduct rigorous testing - test rigorously and constantly leading up to launch. Include comprehensive testing for usability, security, and platform-specific functionality to ensure everything is running nicely under the hood.
- Focus on accessibility - accessibility is becoming more important than ever, and rightfully so. Focus on usability and accessibility so anyone who wants to use your app can use it. Implement accessibility features wherever possible and test your app with a screen reader to ensure inclusivity.
Technical app building don’ts
- Don’t overuse complex state management - simplicity is not only key for your customers, but your back-end as well. Avoid libraries like Redux unless necessary. Use simpler tools like React Context to reduce overhead.
- Don’t neglect performance for long lists - replace ScrollView and instead use an optimized FlatList or SectionList. This will keep things moving smoothly as customers explore your app.
- Don’t hardcode font sizes - let your customers control how they view content while ensuring everything always displays properly on any screen. Use responsive libraries so you can adjust to user preferences.
- Don’t rely heavily on third-party libraries - avoid unnecessary dependencies that could bloat the app or introduce bugs. Keep things in-house as much as possible.
One more “do”: build your app with Reactiv
I’m confident if you follow these do’s and don’ts, you can build a successful ecommerce app regardless of how you build it. But my recommendation to maximize success? Reactiv.
Yes, I’m recommending the platform I co-founded, but it’s because we built it with these DO’s and DON’T’s in mind from the beginning.
While the mobile app experience is crucial and irreplaceable, apps themselves are expensive, slow to build, and force customers to download before they can engage. Even when your app is released, scaling your mobile strategy can feel impossible.
Traditional apps are riddled with friction — slow downloads, low conversions, and no way to reconnect with shoppers who skip push notifications.
Most people think this is the unavoidable reality of building an app, but Reactiv circumvents all of this.
Reactiv lets you launch lightweight, fully-featured custom mobile experiences that convert faster, retarget ad clicks for free and engage shoppers instantly — no opt-ins or downloads needed.
With Reactiv, you can:
- Build and customize your app with modular React components that adapt to your needs
- Retarget every ad click through Reactiv Clips and build apps that convert without technical bottlenecks
- Customize your app to add unique pages and improve your brand experience.
- Launch an app faster and make updates at warp-speed.
Why should you constantly have to choose between speed or quality? We want you to choose both, and Reactiv can make that possible. Get started here.
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Mobile Conversion Rate Optimization (CRO): What It Is & How to Do It Right
Here’s the hard truth for ecommerce brands: Mobile now dominates ecommerce traffic but still lags behind desktop in conversions.
Specifically, in 2025, ecommerce conversion rate benchmarked 4.8% on desktop vs. 2.9% on mobile.
But at the same time, customer acquisition costs are up 40% between 2023 and 2025, and every wasted click hurts more than ever. You can’t keep throwing money at traffic and expect better results.
Here is the problem with current mobile app interfaces: it’s not just a design issue—it’s a format issue. Most brands are still trying to force a website experience into a mobile screen, but a shrunken website isn't the answer. Instead, you need to create a mobile app experience built for engagement, return visits, and higher LTV.
Let’s talk about how to design for the format, not just fitting the format.
TL;DR: Mobile CRO in 60 Seconds
Here’s the rundown in less than 100 words:
Mobile CRO means improving the mobile experience that you offer to turn visitors into customers. Despite driving the majority of ecommerce traffic, the conversion rate of less than 3% doesn’t add up.
To do this, brands are shifting toward mobile apps and app-like experiences that engage users long-term and enable push re-engagement—true mobile CRO.
CRO for Mobile vs Desktop: What’s Actually Different?
For starters, consumer behaviour in general is different on mobile versus desktop. On mobile, people shop while multitasking; whether they’re distracted, in bed, or on the go. This means your conversion windows are short and timing matters more than ever—typically peaking from 9PM to midnight.
This calls for optimizing those shorter conversion windows, placing more focus on timing that makes an impact.
Additionally, mobile-app experiences are generally more controlled, engaging, and persistent to grasp the attention of the user. With push notifications, mobile gives you the advantage of precise control over re-engagement and personalization, something that desktop doesn’t.
Why brands are shifting from mobile web to mobile app strategy
As a brand, you own the experience in your mobile app. You’re not constrained by browser compatibility issues or third-party platform limitations. This means that you have more freedom when it comes to the design, the look, and feel of your app. You can also plan and adapt new paths of engagement and conversion for your users based on performance.
Mobile apps also give you more ownership and control over customer data. With customer privacy laws becoming more strict, it’s challenging to capture buyers from a browser. But when a customer downloads a mobile app and creates an account, you have complete customer profiles that you can use to personalize their shopping experience—in the app and externally on other channels.
Brands are also making the switch to mobile apps because of customer retention. Mobile apps are generally built for stickier engagement because of quicker access via push notifications, badges, and in-app reminders.
How to Increase Conversion Rate on Mobile (Without Throwing More Money at Ads)
Conversion rate doesn’t only rise as a result of flooding in ads. There are other, more discrete ways to encourage users to convert.
Invest in features that bring people back. I.e: invest in customer engagement tools and strategies. Whether it’s adding personalization to your consumer’s journey, or improving the general app onboarding, upping your engagement leads to upping your conversion rates.
Here are some tips:
Optimize Design for How People Actually Browse
Don’t just shrink your website—redesign for mobile behavior.
Take The Scent Reserve, for example. Rather than implementing their desktop website to fit mobile, the perfume brand strategized to feature its top-converting product bundle right on the homepage hero in their app, sending traffic directly to their highest-performing page.
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Or take Vitae as another example. The activewear brand’s wellness app boasts a fantastic design, complete with custom wishlists, organized product pages, and a wealth of wellness resources, all designed to make the experience delightful for shoppers.
Use Push to Recover Lost Conversions (and Spark Repeat Purchases)
Retargeting consumers after they’ve shown a loss of interest can feel so daunting. But sometimes they need a simple push to act as a reminder to convert. Brands using Reactiv are seeing open rates of ~60%, with conversion rates between 5–7%. This is because they’re pairing push with our Reactiv Clips feature.
Take the flower, home goods, and gifting brand Venus et Fleur as an example. The brand runs Reactiv Clip campaigns. Here’s how it works:
When a shopper taps their ad, it takes them to a Reactiv Clip—a lightweight version of the mobile app, which the shopper doesn’t have to download to explore.
Venus Et Fleur then gets a first-party push token that can remind users about their abandoned cart, previous engagement, and more. No IDFA or cross-app tracking required.
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Reactiv Clips allow for unlimited real-time push notification retargeting for up to 8 hours post-click—without the shopper even having to opt in to receive push.
Just like that, that single paid click can turn into at least three more conversion chances.
Here’s another example from the coffee company Top of the Mornin’, which uses push notifications not just for recovery, but for ongoing customer education and retention.
One of the top Reactiv features that Top of the Mornin’ leverages is push notifications. But not in the way most brands do. They use push notifications primarily for brand-building rather than direct conversions, like sending uplifting messages like “Have a great day!” to engage their app users.
While they may have launched their mobile app with community-building in mind, it paid off financially too. Each month after launching, the brand saw its AOV climb, and in just three months, AOV increased by more than 17%.
Read more about it here.
Provide Value Beyond the Products
Consumers can spot value beyond your product offering. Think about value-added features and services you can build into mobile that align with your brand identity.
Our case study of Missouri Star Quilt Company demonstrates this perfectly. The quilt company implemented a Watch Page that provides value to avid quilters through tutorials, but also is built for conversion by making these tutorials shoppable, highlighting products that were shown in the videos.
Another way the brand adds value to the customer experience is their custom in-app feature known as “the Bundle” to encourage regular purchases. This feature allows customers to hold an order for seven days to add more items, aiming to qualify for free shipping and consolidate shipments.
Read more about MSQC and Reactiv here.
Prioritize Speed and Simplicity
Many factors contribute to a good mobile CRO, and not all of them have to do with putting out ads.
Focus on speed, as loading and navigation times are key drivers of user experience and engagement. Faster load times lead to lower abandonment. Especially on mobile, as users are usually on the go, multitasking, or could easily be pulled elsewhere, every second matters.
Make sure to keep things simple for the average user. It’s common for users to drop off when navigation becomes difficult or feels overwhelming. This is important for mobile interfaces because screen space is already much more limited, meaning that you have to design with intent. Keep things easy with clear CTA’s, fewer fields that add friction, fewer barriers to clicking purchase—no need to overcomplicate.
Push further with Reactiv Clips
Here’s the thing: people are already tapping your ads — but every click could actually generate three more chances to convert.
Mobile CRO isn’t just about squeezing more from what you have, it’s about creating a better, more engaging experience that keeps people coming back.
Start your mobile CRO with Reactiv. Need more convincing? Across the Reactiv network we’ve found:
- Retention: 3–4× higher than mobile web
- Repeat purchases: up to 6× higher
- Push open rates: ~60%, with 5–7% conversion
- Customer Acquisition Costs: down by as much as 75%
FAQ: Mobile Conversion Rate Optimization
Why is mobile conversion rate lower than desktop?
It boils down to user behaviour on mobile vs desktop. On mobile, users are often distracted or multitasking. User intent on mobile is often casual browsing without an urgency to commit to purchasing. Compared to desktop where users are more in a research or purchase mindset.
Functional factors also contribute to a lower conversion rate on mobile. Smaller screens, slower navigation, and lack of re-engagement tools (like push notifications) all contribute to lower conversion rates compared to desktop.
How can I increase conversion rate on mobile?
- Use mobile app or app-like experience for better customer engagement and retention 4
- Send intentional and timely push notifications after ad clicks/ signs of interest
- Add personalization to the consumer’s mobile experience
- Perfect functional areas such as speeding up loading times, clean up UI, and simplify mobile navigation.
- Spotlight your top-converting products right away so your consumer can’t miss it on mobile.
Do I need a mobile app to improve mobile CRO?
At the end of the day, you don’t need a full app.
But you need an app-like experience. Reactiv Clips, for example, deliver app-like journeys instantly, without a need to download, letting brands send push notifications, drive return visits, and increase conversions—all without the friction of the App Store.
What’s the difference between CRO for mobile and desktop?
People interact differently with desktop versus mobile, often with different intentions. Therefore, the CRO between the two will be different as well.
Desktop CRO prioritizes longer, more focused browsing sessions to get the user invested. While on the other hand, mobile CRO prioritizes speed, simplicity, and re-engagement tools like push notifications to get the user interested. Mobile behavior is different—so optimizing for it requires a different approach.
How do push notifications improve mobile conversion?
Push notifications are all about retargeting. With push notifications you reconnect with shoppers that have tapped an ad or engaged with your app. Push notifications have ~60% open rates and can convert up to 7% of users, therefore upping your mobile CRO. With Reactiv, you can send these notifications even without opt-in, using Apple-approved first-party engagement.
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Why companies that sell App Builders and offer custom development are not what’s best for your business
You’re leading the ecommerce engine for a high-growth brand. You’re ready to take the next step—launching a mobile app to capitalize on customer loyalty and drive more revenue.
The business case writes itself: mobile apps convert 2-3x higher than websites and drive 3-5x more repeat visits per customer. A well-executed mobile app could increase revenue for your business by 10% or more.
You want an app that delivers an elevated experience for your best customers—one that’s as unique as your brand.
So, what are your options?
❌ Option 1: Hire an expensive agency and pay hundreds of thousands for a custom app—plus a fortune in ongoing maintenance.
❌ Option 2: Use a cookie-cutter app builder that barely lets you customize beyond colours and logos.
🤔 Option 3: Work with a company that sells an App Builder and offers Professional Development Services to bridge the gaps.
On the surface, Option 3 seems like the best of both worlds. The company’s professional services team can ensure your needs are met, and who better to customize the app than the people who built the platform?
⚠️ But BEWARE—this setup creates a fundamental conflict of interest that leads to poor products and disappointed brands.
Misaligned Business Incentives
A truly product-led company should focus on building a scalable, intuitive platform. But when professional services enter the mix, the incentives shift. Instead of improving the product, the company may intentionally leave gaps, using services as a revenue stream rather than enhancing self-serve capabilities.
Compromised Product Roadmaps
This conflict distorts product roadmaps. Do they prioritize features that simplify and automate tasks, or do they keep things complex so their services team can step in? Too often, services-driven businesses favour short-term revenue over long-term product excellence.
Slower Feature Development
Custom work for individual clients creates tech debt that requires ongoing support. This fragments the codebase, bogs down engineering teams, and slows down innovation. Instead of pushing out cutting-edge features, they’re stuck maintaining scattered one-off projects.
Disappointing Results
Brands that take this route almost always regret it:
👎 Feature Gaps - The product has more missing features than expected.
👎 Overbudget - Professional services hours end up far higher than anticipated.
👎 Delays - The project runs months longer than promised.
👎 Poor Quality - Custom development full of bugs and performance issues.
The app launches later than expected and lacking in appeal. The brand’s most loyal customers download the app. But the app stagnates. Basic feature requests take years to roll out, if they ever come. New ideas require more costly custom development. Before long, the app is buggy and outdated. Even the brand’s most devoted customers abandon it.
What Reactiv Does Differently
At Reactiv, our approach is simple: build products that stand on their own. We don’t offer professional development services because we focus on relentless product innovation. This is why we roll out more features in two weeks than our competitors do in two years.
That’s why we offer industry-leading innovations like:
🚀 AI-Powered Onboarding - use the power of AI to cut down the time and effort needed to launch an app
📈 Reactiv Clips - drive customer acquisition and growth without pushing an app download.
What about brands that need customization?
Instead of locking customers into expensive service contracts, we empower them with Reactiv Plus - a set of enterprise tools built for developers and agencies. We handle the complex problems (platform, security, and infrastructure), so they can efficiently build your custom experiences on top of a solid foundation.
Reactiv Plus is the foundation of our platform. There is no conflict of interest when we invest effort into it because it doesn’t compete with our core feature roadmap; it enables it. Reactiv’s engineering teams use the Reactiv Plus foundations to build features. As we enhance it, we simultaneously enable your agencies and developers to build customizations faster and enable Reactiv’s internal teams to launch features faster.
Evidence that Reactiv’s approach works:
- Reactiv enabled the Missouri Star Quilt Company to turnaround around their collapsed app from another app provider into a growth success story (Link here)
- Agency Partner Domaine loves building custom app experiences with Reactiv (Link here)
When you invest in a mobile app, you’re investing in your business’s future. Choose a platform that’s built to scale, not one that profits from your struggles. Choose Reactiv.
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Your ad funnel just got smarter: A new approach to mobile engagement
What’s your perfect marketing campaign? …We’re guessing it’s one that gets you results.
For most marketers, what your campaign is doesn’t matter as long as it’s performing and delivering the conversions you’re looking for.
So, what if we told you there’s a new campaign that is high-converting, and very few brands are using it? It’s leveraging a new tool called Reactiv Clips.
Imagine getting your audience to engage with your mobile app—without requiring downloads—and retargeting every ad click using push notifications.
Yes, you can actually do this.
With Reactiv Clips, your campaigns deliver more conversions, less friction, and double the value of every click. Let’s explore how Reactiv Clips can elevate various marketing strategies and bring your campaigns to life.
But first, what are Reactiv Clips?
Reactiv Clips are a revolutionary way to provide smartphone users with the functionality of a mobile app without requiring a full download (no more App Store redirects!).
These lightweight, instant experiences load in seconds and allow users to engage with a brand seamlessly.
To get it straight, these aren’t just app-like experiences; they’re fully integrated marketing powerhouses.
Reactiv Clips transform how brands engage with users by providing rich interactions while also enabling retargeting through push notifications. This feature alone allows brands to connect with customers long after the initial interaction—whether that’s reminding them of an abandoned cart or promoting a Black Friday sale.
When integrated into your ad funnel, Reactiv Clips create a streamlined journey. Instead of leading users to static landing pages, ad clicks direct them to a Reactiv Clip, where they can interact with products or explore offers in an immersive way. Coupled with the ability to retarget users who don’t convert immediately, Reactiv Clips transform every part of the customer journey into a conversion opportunity.
Campaigns transformed with Reactiv Clips
Let’s break this idea down farther. What campaigns could you actually run leveraging Reactiv Clips? Here are just a few.
Turning brand awareness campaigns into an experience
Building brand awareness requires connecting with your audience on a deeper level. Reactiv Clips allow you to share your story and highlight your unique value propositions in a way that static ads cannot.
For example, a lifestyle brand could use a Reactiv Clip to present a curated collection of its top offerings, paired with a video introduction from the founder.
This immersive experience draws the audience into the brand’s world, creating a memorable first impression while driving awareness.
Supercharging your flash sales
Seasonal sales, flash sales, and clearance events are the bread and butter of ecommerce.
Reactiv Clips bring these campaigns to life by offering interactive experiences that highlight specific sale categories.
Imagine a fashion retailer promoting a Black Friday sale through a Reactiv Clip. Shoppers could swipe through featured categories like “Outerwear,” “Party Looks,” and “Winter Accessories,” each leading to a seamless checkout experience.
Paired with personalized push notifications, these campaigns drive urgency and conversion.
Running product launch campaigns
When launching a new product, excitement is key. Reactiv Clips offer a dynamic way to spotlight your latest innovation.
For example, a tech company unveiling a new gadget could use a Reactiv Clip to showcase its features in an interactive demo. Users could explore the product’s capabilities, view pricing options, and even pre-order—all within the clip. This approach not only captures attention but also simplifies the purchase process, ensuring fewer drop-offs.
Capitalizing on timing or trends
The holiday season, back-to-school shopping, or summer sales are opportunities to connect with your audience’s seasonal needs. Reactiv Clips enable brands to create curated collections that align with specific times of the year.
A home decor brand could design a Reactiv Clip featuring its holiday gift guide, complete with shoppable product categories like “Stocking Stuffers” and “Cozy Living.” By embedding push notifications, the brand can remind shoppers of time-sensitive offers or limited stock.
Upselling and cross-selling
Encouraging customers to purchase complementary or higher-value items becomes seamless with Reactiv Clips.
Imagine a skincare brand using Reactiv Clips to recommend a moisturizer on the product page of a cleanser. The clip could highlight the benefits of using the two products together, increasing the likelihood of an upsell.
These personalized interactions not only enhance the shopping experience but also boost the average order value.
Winning back inactive customers
Winning back inactive customers requires thoughtful re-engagement strategies. Reactiv Clips allow brands to send personalized emails linking to collections tailored to customers’ past interests.
For example, a fitness brand could re-engage dormant users by sending a Reactiv Clip featuring workout gear or fitness plans aligned with their previous purchases. Plus, cart abandonment campaigns become more effective with clips that show the exact items left behind and provide a seamless checkout option.
Using paid ads to drive ROI
Reactiv Clips are a game-changer for paid ad campaigns, lowering customer acquisition costs and increasing conversion rates. Instead of directing users to a static web page, paid ads can link to Reactiv Clips that offer interactive product demos or curated collections.
For new customers, Reactiv Clips boast significantly higher add-to-cart and conversion rates compared to traditional web links. Even better, every visit to a Reactiv Clip comes with up to eight hours of re-engagement through push notifications, ensuring your ad spend delivers long-lasting value.
Boosting organic traffic
For brands focused on organic growth, Reactiv Clips enhance the effectiveness of content-driven campaigns. By integrating Reactiv Clips into blog posts or SEO-driven landing pages, brands can offer dynamic experiences that keep visitors engaged.
For repeat customers, Reactiv Clips are even more impactful, offering tailored product recommendations or exclusive offers that align with their preferences. This approach not only increases add-to-cart rates but also drives app downloads for longer-term engagement.
Turning every interaction into a conversion
Reactiv Clips redefine the potential of digital marketing campaigns.
Whether you’re building brand awareness, driving sales during peak seasons, or re-engaging past customers, Reactiv Clips ensure your strategies deliver more conversions and less friction.
By transforming every touchpoint into an interactive, app-like experience, Reactiv Clips help brands capture attention, drive action, and achieve their goals.
If you’re ready to make your campaigns smarter, more engaging, and highly effective, it’s time to start your Reactiv Clip Ad Funnel.
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