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How Reactiv automates scalable mobile app releases for Shopify merchants
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For teams managing mobile experiences on Shopify, keeping apps up-to-date across iOS and Android platforms can quickly become a logistical headache, especially as new features, bug fixes, and customer requests pile up. At Reactiv, we’ve engineered a release process commonly known as a Release Train (we did not coin this term, but we've adopted it), built specifically to address the complexities of deploying React Native apps at scale for Shopify merchants.
From sprint to store: How our release train works
Each development sprint at Reactiv focuses on two core goals: resolving bugs and delivering meaningful features. Often, our roadmap is influenced by direct customer requests, but instead of building bespoke functionality for a single store, we generalize those ideas into scalable solutions every merchant can use.
Once a sprint wraps, our QA team runs a suite of automated and manual regression tests across both the Reactiv mobile apps and our embeddable Reactiv Clips. We also test changes using a fully operational demonstration store, ensuring features behave as expected before rolling them out to customers.
Automated CI/CD for react native app builds
After passing QA, we trigger our custom automated CI/CD pipeline, purpose-built for managing hundreds of React Native Shopify apps.
Here’s how it works:
- Secure Credential Management: Each customer app is uniquely configured with private credentials, gathered and handled securely during build time.
- Cross-Platform Compilation: Our build system generates both iOS and Android versions of every app, bundling in Reactiv Clips when required.
- Optimized Hardware: To handle the workload, we run builds on a dedicated and highly optimized hardware stack, cutting build times and boosting reliability.
- Pre-Release QA: Once builds are complete, we push test versions to the App Store and Play Store for final review.
- Coordinated Launches: With everything verified, we coordinate app store releases across all merchants in a controlled, predictable schedule.
This workflow means we can ship platform-wide updates every two weeks, with minimal manual intervention and zero guesswork. The result? Shopify mobile apps that are always up to date, secure, and fast.
Empowering merchants with dynamic content control
Beyond the release train, Reactiv enables merchants to make real-time content changes without deploying a new app build. Our Drag-and-Drop Dashboard, fully integrated into the Shopify Admin, allows merchants to update layouts, banners, promotions, and more, with no technical expertise required.
This hybrid model, core features shipped on a predictable cadence, content updates controlled by the merchant, strikes the right balance between stability and flexibility.
Live app monitoring at a glance
Our internal dashboard provides a real-time, high-level view of every Reactiv-powered app currently in use. Build history, deployment status, and app versioning are all trackable at a glance:

This visibility ensures our team can quickly identify and resolve issues, track rollouts, and support merchants with accurate, up-to-date diagnostics.
We handle the releases—you run the business
Managing mobile releases across multiple stores, platforms, and feature sets is no small task. But with Reactiv, you don’t need to worry about infrastructure, builds, or app store coordination. We handle all of that, securely, automatically, and on a regular schedule.
With Reactiv, there’s no need for merchants to coordinate with dev teams just to update an app. We take care of the heavy lifting, so you can stay focused on what matters most: growing your business.
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How Reactiv automates scalable mobile app releases for Shopify merchants
For teams managing mobile experiences on Shopify, keeping apps up-to-date across iOS and Android platforms can quickly become a logistical headache, especially as new features, bug fixes, and customer requests pile up. At Reactiv, we’ve engineered a release process commonly known as a Release Train (we did not coin this term, but we've adopted it), built specifically to address the complexities of deploying React Native apps at scale for Shopify merchants.
From sprint to store: How our release train works
Each development sprint at Reactiv focuses on two core goals: resolving bugs and delivering meaningful features. Often, our roadmap is influenced by direct customer requests, but instead of building bespoke functionality for a single store, we generalize those ideas into scalable solutions every merchant can use.
Once a sprint wraps, our QA team runs a suite of automated and manual regression tests across both the Reactiv mobile apps and our embeddable Reactiv Clips. We also test changes using a fully operational demonstration store, ensuring features behave as expected before rolling them out to customers.
Automated CI/CD for react native app builds
After passing QA, we trigger our custom automated CI/CD pipeline, purpose-built for managing hundreds of React Native Shopify apps.
Here’s how it works:
- Secure Credential Management: Each customer app is uniquely configured with private credentials, gathered and handled securely during build time.
- Cross-Platform Compilation: Our build system generates both iOS and Android versions of every app, bundling in Reactiv Clips when required.
- Optimized Hardware: To handle the workload, we run builds on a dedicated and highly optimized hardware stack, cutting build times and boosting reliability.
- Pre-Release QA: Once builds are complete, we push test versions to the App Store and Play Store for final review.
- Coordinated Launches: With everything verified, we coordinate app store releases across all merchants in a controlled, predictable schedule.
This workflow means we can ship platform-wide updates every two weeks, with minimal manual intervention and zero guesswork. The result? Shopify mobile apps that are always up to date, secure, and fast.
Empowering merchants with dynamic content control
Beyond the release train, Reactiv enables merchants to make real-time content changes without deploying a new app build. Our Drag-and-Drop Dashboard, fully integrated into the Shopify Admin, allows merchants to update layouts, banners, promotions, and more, with no technical expertise required.
This hybrid model, core features shipped on a predictable cadence, content updates controlled by the merchant, strikes the right balance between stability and flexibility.
Live app monitoring at a glance
Our internal dashboard provides a real-time, high-level view of every Reactiv-powered app currently in use. Build history, deployment status, and app versioning are all trackable at a glance:

This visibility ensures our team can quickly identify and resolve issues, track rollouts, and support merchants with accurate, up-to-date diagnostics.
We handle the releases—you run the business
Managing mobile releases across multiple stores, platforms, and feature sets is no small task. But with Reactiv, you don’t need to worry about infrastructure, builds, or app store coordination. We handle all of that, securely, automatically, and on a regular schedule.
With Reactiv, there’s no need for merchants to coordinate with dev teams just to update an app. We take care of the heavy lifting, so you can stay focused on what matters most: growing your business.
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